[06/03/2008 - IDN] Popularity King Show Lo Endorses "Taiwan Beer"

Popularity King Show Lo Endorses "Taiwan Beer"

06/03/2008

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At the press conference today (the 2nd), the Taiwan Tobacco and Liquor Corporation officially announced the invitation of popularity king Show Lo to endorse the classic "Taiwan Beer," with high expectations that through Show's youthful, cheerful, energetic image and attitude, it could bring a brand new youthful vitality to "Taiwan Beer," strengthening Taiwan Beer's image!

When the press conference began, Show emerged in a white, charming, nobleman's outfit riding in in a classic convertible. As soon as Show stepped on stage, with the coordination of lighting and special effects, he had caught the attention of the media and honored guests. The atmosphere immediately leapt to its peak, and also had Taiwan Beer spokesperson Show Lo's entrance give off an "irreplaceable" superstar air! Show "Xiao Zhu [Little Pig]" Lo shared his newest commercial for Taiwan Beer with everyone. In the commercial, he played the role of a handsome and charming guy that attends a party that scrambles over "Taiwan Beer" with a beautiful girl. It turns out that the girl was grabbing the beer for her father, and at the end the three of them happily drank together.
The commercial conveys that the flavor of Taiwan Beer is suitable for both young and old. Also, this flavor to those that understand how to taste Taiwan Beer, has definitely become an "irreplaceable" classic taste!

Show expresses that "Taiwan Beer" is the beer that most of the adults around him like to drink. Taiwan Beer's flavor has the bitterness of hops, and has a thick, pure, genuine alcohol texture, even he has a strong affection of Taiwan Beer. He also agrees that Taiwan Beer's classic flavor is irreplaceable by that of other beers! Thus, hoping that through his endorsing, Taiwan Beer's classic taste can continue to pass on through the generations! After the press conference, board chairman Tsai Lin Lin and Taiwan Beer's superstar Show Lo, opened up a big-sized can of Taiwan Beer, where colorful balloons were released to represent "beer bubbles," wishing the best for this year's Taiwan Beer sales, having the sales shoot into the sky! [like the balloons]

Taiwan's Tobacco and Liquor Corporation expresses that "Taiwan Beer" had about 80% of the beer market nationwide, with a year's sales of $26 billion NTD. When Taiwan opened up for foreign imported beer, there were hundreds of big seller foreign beers that shipped in, but "Taiwan Beer" was still standing strong, firmly in place as the countries #1 brand of beer. This year they're going to change their marketing plan. For the "Taiwan Beer" and "Gold Label Taiwan Beer," which have been the best selling products, their marketing tactics are a little different, on brand status, commercial creativity and spokespersons. Using a marketing segmentation to progress its market sales; this is to solve the consumer's image of "The Indistinct Brand Segments." At the same time, beer lovers will be able to choose their favorite beverage to drink. Thus, on designating brand endorsing, they have 'heavenly queen' A-Mei Chang to continue her 2 year endorsement for "Gold Label Taiwan Beer," which has already successfully pulled in a youthful, energetic image for Gold Label Taiwan Beer, and also caused a 10% increase in Gold Label Taiwan Beer sales, which is why they've asked A-Mei to endorse for a third time to continue her endorsement for them, to make "Gold Label Taiwan Beer" go international and expand to younger consumers. "Taiwan Beer" invited 'heavenly king' Show Lo to be spokesperson, because Show's youthful, cheery, energetic, daring , passionate nature, perfectly suits Taiwan Beer's new 2008 brand 'Shang Qing's' theme of "energy, fortitude, and passion." This year, by means of these youthful changes to their market strategy --blahblahblah...and on top of that, with the collaborations with spokespersons A-Mei Chang and Show Lo, it will hopefully win over Taiwan's beer market.

*excuse the not translating everything.. it's was all just about marketing strategy and stuff...all just nothing really.. Show is the important part.. not the Taiwan Beer part.. though I do have to admit.. Taiwan Beer owns all..*

Source: IDN
Translated by o_ost1nao_o

Spoiler:

hahaha! good job on translating stina =P
i think you've done enough of translating the business parts of it .. i totally understand the "blah blah blah" hahaha =)

haha thanks!!

i should've started the blahblahblahing earlier.. but i kinda got carried away.. and then realized that it was useless junk that i was translating.. but since it was already translated.. i just left in .. and the blahblahblah in place of an ellipses.. haha :} next time.. i'll be sure to look at what i'm translating first.. xD

Hope "Taiwan beer" will be the best seller again in this year

Thanks for translating

it will be the best seller of course!!!!!!!! no doubt XD