[06/02/2008 - Liberty Times] Cowboys Fight , "Endorsement Battles" Begin !

Cowboys Fight , "Endorsement Battles" Begin !
*Only Show's portion was translated*

06/02/2008

Brands and Celebrities Unite and Collaborate

Brand names have celebrities be their spokespersons. In the past, the plan was to have these celebrities cooperate with companies to do photo shoots and film commercials for promotional purposes. But modeling after H&M's strategy of having celebrities collaborate in brand designs, to bring in sales. Jean brands have also followed suit. For example, "Big Train" released limited edition "Bull King" jeans, which was a design with input from spokesperson Show "Xiao Zhu [Little Pig]" Lo. This year Big Train will expand its collaboration with Show's self-established brand STAGE and release a cross over edition of jeans, which was designed by Show and designers of both partners. Show's star sign - Leo (Lion) - is set as the design's basis. On the jeans, there will be red flannel and hand vintaging effects to resemble that of a lion's scratch mark. This cross over edition jeans has a limit of 360 pairs, which was released at the end of May. When it was first announced at the beginning of May, there were already 300+ preorders within two weeks, it's been reported that someone had bought 80 pairs all at once, because Show is popular overseas, whoever it was foresees the price increases, so they'll be selling them online to make a profit of their own.
But due to the limited production of this collaboration, and the high expenditures, you could say that Big Train is not really making a profit of this, but they expressed that this collaboration isn't on incentive of how much money they could make, but how influential or how much promotional feedback they get.

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●Big Train

Spokesperson: Show Lo

Distinguishing Feature: Fashion Expert, Cool

Featured Jean Edition : Black Jeans - Black Denim with a light, white wash gives a refined washed look. Golden pressured crease along the pockets with golden button. A fashion must-have.

Source: Liberty Times
Translated by o_ost1nao_o

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Spoiler:

There's only one word to describe him. And that is *handsome*

His Jean look cool. I want to buy it for my brother.

he looks handsome everytime..

yes! always looking suave & attractive & mesmerizing & sizzling hot! <33

if im a guy i'd love that jeans!
very cool concept