[05/05/2008 - Apple Daily] Show Lo Runs Fashion Brand For A Year and Goes International

Show Lo Runs Fashion Brand For A Year and Goes International

05/05/2008

[You must be registered and logged in to see this link.]
[caption: Show is his the best endorser for self-established brand STAGE.]

[You must be registered and logged in to see this link.]
[caption: Show puts on his "Bi Bi Ren" hoodie, acting comical and odd.]

Show "Xiao Zhu [Little Pig]" Lo's self established brand STAGE was opened in Shimen Walker last June, and in less than a year, he's already opened up overseas. Following the opening of the branch in Singapore in March, the Hong Kong branch was opened two days ago.
With his investment costs, net profit, and franchising costs, Show had kept confidential, but just recently when the Taipei branch stocked in with 200 "Superhero" and "Bi Bi Ren" hoodies that were priced at $2,800 a piece, they were all sold out within 30 minutes, which rolled in a proud record of $5.6 million, very impressive.

On his own brand's website, he personally modeled for the clothing, wearing all the clothes, which makes it hard not to move the fans.
Also, he and Xiao Gui while hosting "100% Entertainment" would wear different designs each episode, helping warm up the new merchandise;
he also wears STAGE clothing on a regular basis most the time.

And he also very generously shared his clothing with A-Mei Chang, and other good friends in the entertainment business, giving them the clothing for free, which equates helping advertise the brand. And because he'd become good friends with Louis Koo due to the collaboration for Pepsi, recently Louis Koo had came to Taiwan to promote the movie "Yi Ge Hao Ba Ba - Run Papa Run," even though the 2 were unable to meet up, but Show promised to give Louis clothes.

Disney Also Soon To Authorize

Show had run STAGE into a dazzling market, even Disney happily authorized it, where a line of Mickey Mouse T-Shirts will be released in August.
And for his next sideline, he's targeted on opening up a restaurant, he said, "I really love eating eggs, I want to open an egg-themed restaurant."

4 Tricks on Show's Free Promoting For Side Work
- Self As Model : the promotion pictures on the brand's website are all personally done by himself.
- T.V. Promotion : While hosting "100% Entertainment," it's a must wear, free advertising
- Promoting All the Time On a Regular Basis : He wears it almost every day, going out, even wearing it to watch concerts, even candid pictures are advertisements
- Celebrity friends help promote : Giving clothes to A-Mei Chang, selina, Rainie Yang, also free endorsements.

Source: Apple Daily
Translated by o_ost1nao_o

Spoiler:

MICKEY X STAGE:) im waiting for this. hehehs. ill buy it for myself..as a bday present. no way my parents can say anything now!!^_^

Wo .. wo... I like Tricks on Show's Free Promoting For Side Work, he's so intelligent, share them for his friends to promote, it's also show that he's n I really kind with all his friens (I want his clothes too )

it is awesome that he has gone international with his brand, but it'll be even better if he goes global. i really want him to open a store in the united states.

those bi bi ren hoodies must be reeeeallly warm.. hahaha

hope STAGE makes it overseas to Canada or the US! =D

WoW! his business goes international~congratulation !

I want to go to his STAGE shop

Gosh~
he is a really talented businessman~ lol
he sure knows how to make free advertisement~

Congrats!!
can't wait for the disney-themed shirts

he's got the brains, the looks & the potential. woots~
way to go STAGE! xD

oh man he is not just an idol celebrity but he is also a smart businessman ...a restaurant??..can't imagine how much he gonna make since he has tons of fans/? if i live there i will go to eat everyday to get a chance to see him...lol

Thanks for the news?!!
I~ want to hv all of his shirts...

:O he is so GREAT!!! really has a big brain i want one of each! but a restaurant :O:O:O does he have enough time? but if he is really going to open it i will surely come when i visit Taiwan.. support him all the way. ooooh i am so glad, my man is so damn SMART!